What is your job title? (list a few if need be)
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How would you describe what you do to someone who isn't familiar with your industry?
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How would you describe what SnoWorld is, to a retail outlet unfamiliar with the brand?
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Would you describe the brand differently to a new brand you're hoping to represent? If so, how?
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Why do you think brands trust SnoWorld to represent them?
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Do the brands SnoWorld represents have anything in common. If so, what?
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Are there any brands or products that seem out of place in the SW brand portfolio? If so, what are they and why don't they fit?
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What are 5 adjectives you would use to describe SnoWorld?
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Do you think there are any negatives about the business presently?
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How would you describe SnoWorld if it was a person?
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How would you describe the business' work culture?
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Does your life philosophy have anything in common with what you see the brand stands for? If so, what?
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How has SnoWorld's business changed from when your first started working here?
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Where do you think SnoWorld is heading as a business?
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Do you have anything else to add to this future?
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Thank you. We’ve run your answers through a very high tech computer and we can tell that these thoughts are clearly the product of a very high-quality mind!
[WATCH THIS SPACE... not literally, but you get the jist]
