Magpie Pulp came to us in its infancy, It is a brand new way of publishing for New Zealand. Because Magpie is a crowd funded publishing model it exists mainly online thus the design becomes the storefront of this modern day bookshop.
The brand strategy and design direction were developed collaboratively and around the idea that the first book was just one in a large series of titles.
The website is the aimed at introducing potential customers to the idea of how Magpie works and taking them on the publishing journey while including them in the whole movement that is Magpie.
A new restaurant concept serving Hawaiian cuisine was to be opened by Mariposa. We were excited to be asked to tackle this full branding project and it was clear that bold colours and graphics were required to represent the exciting flavour combinations on offer. We developed everything from the name itself 'Ha!' (meaning 'breath of life') to the custom illustrations, branded app and signage.
Amane Cárdenas sweated rainbows to make these beautiful illustrations!
Previously operating as Snoworld, this Wanaka-based importer and distributor had evolved beyond its origins as a snow sports specialist and now needed a new identity that didn’t confine them to the winter.
We outlined the brand strategy, worked with them to find an appropriate name and developed a visual identity.
Their website is the storefront aimed at other brands that might be interested in joining the portfolio and retailers looking to add products to their store. Structured to drive enquiry and designed to hero the various brands they represent.
Burger Wisconsin has been making gourmet burgers since the late eighties. In fact, though other have tried to claim it, they were the first.
It was time to remind people of BW’s heritage. We did this by highlighting key moments from the 90s to trigger a little fond nostalgia.
We illustrated a series of posters, returned a couple of retired burgers to the menu, created 3D props for a 90s style photoshoot and created a series of meme-style images for social channels.
The burgers were a hit (one returned permanently to the menu) and old fans reinvigorated to head back in to try their favourite old burger joint again.
Fulton Hogan Civil wanted to communicate their holistic approach to the water business. So, rather than simply brand their stand at the NZ Water Conference, we created a bar - The Water Table.
Engineers became bartenders and visitors had the opportunity to sample water sourced from treatment plants around the country. We created a map of New Zealand’s waterways with Fulton Hogan’s projects overlaid and as opposed to a traditional capabilities brochure, a menu of water tasting notes was available. To complete the experience our friends at Fluke Creative captured and created a beautiful video that showed the journey of the Nelson water supply from source through to community. The video can be viewed here.
Priding themselves as a responsible lending solution, Save My Bacon wanted to create a premium brand that distanced themselves from less scrupulous lenders by exhibiting thoughtfulness and care whilst maintaining some relatable good humour. Working closely with motion graphics gurus (and studio partners) Pixelpush, we brought Kevin (Save My Bacon's spokes-pig) into the real world for a shiny new TVC announcing the company's dedication to transparency and responsible service.
We rebranded this New Zealand icon from logo and collateral through to restaurant fitout, app and staff uniforms. It's fair to say we also ate a lot of burgers along the way.
Wanderlust is a multi-day festival that celebrates holistic living with music, yoga, workshops and events.
This highly successful event has been running for years in North America and we were delighted to have the opportunity to provide designs and illustration for much of the promotional materials for the Australasian events including the maps, music posters, advertising and signage.
Just working on this one, improved the zen-like mood around the office!
Luc was commissioned to develop tOptimum Projects' brand ID.
After an exploration of the company's objectives and direction, we created a logotype, style-guide, and stationery, and worked closely with our web design partners, Summer of Dev to produce the website - Luc providing the content strategy, UX and front-end design.
Luc designed the introduction package for potential Mexicali Fresh franchisees. A photoshoot was commissioned and art directed. The package includes a presentation folder, an A5 booklet and a paper seal.
The brief was to create an engaging introduction that could both entertain and inform new students to the six Auckland campuses. A unique link to the maps was sent out as part of the orientation package.
Renowned NZ artist Billy Apple has three public artworks in Mt Eden. Auckland Council wanted to find a unique way to highlight these works with an art walk and it was determined, by working closely with the council, that Billy wanted the navigation of this walk to be an artwork in itself.
We collaborated with Summer of Dev to create a webapp that essentially function as a series of compasses - the design of which was presented by ourselves and, to our delight, approved by Billy himself.
By using geolocation features available in any smartphone, hidden features are revealed upon nearing each piece of art. These 'easter eggs' are conceptually linked with each artwork and can additionally also be shared to social media.
See it here.
Luc worked closely with Imagistory and their development team at Resolve Digital to design this storytelling app for the iPad. We developed the content strategy, UX, interface design and promotional website (www.imagistory.com) and are very proud to announce that the app is available now, free for download, from the Apple Store.
New Clarity has a complex service offering and required a set of illustrations to represent these services in a personable way. The concepts representing each of the 3 sections of the business were also distinctive - consultancy, direction and growth.